Deemed as an industry first where an agency owns a media channel, Mindshare Singapore recently launched a database marketing channel for all its clients to advertise their campaigns.
Called ‘M-Alert’, this innovative channel will tap into Mindshare Singapore’s database of clients, partners as well as the Group M and WPP networks in Singapore.
‘We have a personal database of close to 10,000 middle to high income professionals, who are consumers themselves, so why not let our clients reach them with their products and services,’ Jimmy Lim, executive director of Mindshare Singapore, explains.
An email invite had been sent to the database where recipients have the option to decline future updates. So far, the responses have been tremendously encouraging. Recipients who chose to receive frequent updates are known as 'M-Friends', who can look forward to the latest promotional deals, new product previews or even above-the-line campaigns. Key clients such as Zuji, Nike and Sincere Watch have so far benefitted from the M-Alerts.
‘In good and bad times, our success is always tied to our clients’ success. Now more than ever, we need to help our clients optimise the reach of its marketing campaigns. It’s a form of peer-to-peer marketing. By reaching 10,000 fellow professionals with high disposable incomes in our database, our clients’ campaigns will be closer to success in these trying times,’ Lim adds.
For enquiries on how you can benefit from M-Alert, feel free to contact Jimmy Lim at Jimmy.Lim@mindshareworld.com
Called ‘M-Alert’, this innovative channel will tap into Mindshare Singapore’s database of clients, partners as well as the Group M and WPP networks in Singapore.
‘We have a personal database of close to 10,000 middle to high income professionals, who are consumers themselves, so why not let our clients reach them with their products and services,’ Jimmy Lim, executive director of Mindshare Singapore, explains.
An email invite had been sent to the database where recipients have the option to decline future updates. So far, the responses have been tremendously encouraging. Recipients who chose to receive frequent updates are known as 'M-Friends', who can look forward to the latest promotional deals, new product previews or even above-the-line campaigns. Key clients such as Zuji, Nike and Sincere Watch have so far benefitted from the M-Alerts.
‘In good and bad times, our success is always tied to our clients’ success. Now more than ever, we need to help our clients optimise the reach of its marketing campaigns. It’s a form of peer-to-peer marketing. By reaching 10,000 fellow professionals with high disposable incomes in our database, our clients’ campaigns will be closer to success in these trying times,’ Lim adds.
For enquiries on how you can benefit from M-Alert, feel free to contact Jimmy Lim at Jimmy.Lim@mindshareworld.com
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