M-Networking : During the recession, socialising might just get you and your brand ahead.

Mindshare Singapore has launched M-Networking, an industry outreach programme for marketers and partners to share and receive the marketing world's best practices.

‘With Mindshare Singapore’s extensive list of clients and industry partners, as well as our clout in most industries, we decided to create an informal socialising platform where practitioners in the marketing world can come together to discover and share with each other, over some food and drinks,’ explains Jimmy Lim, Executive Director of Mindshare Singapore.

The monthly networking series will see collaborations between major media partners with Mindshare’s event team, and will touch on a series of issues facing marketers in the recent economic environment.

‘In today's challenging times, building business relationships is a key tool to identify business opportunities that may not have been obvious before. The M-Networking sessions will facilitate the exchanges of best practices, ideas and even collaborative opportunities,’ Lim explains further.

During these sessions, participants can also look forward to exchanges with some of Mindshare’s best minds, drawn from its specialised units of Digital, Invention, Business Planning and Content. They will focus on key areas and opportunities for marketers to take advantage of

‘We are happy to report that our calendar is booked solid till year end. Monthly invitations will be sent to our clients and we hope they take this opportunity to capitalize on possibilities that may arise from such sessions,’ Lim said.