Mindshare Singapore recently launched M-Xchange, a Value Exchange platform for its clients and partners to join forces and develop new marketing campaigns or co-manage existing campaigns. The platform allows collaborators to share marketing resources, so they can generate better returns on their campaign investments.
‘With the current downturn, clients are recognising the need to share marketing resources though joint collaborations. This enables brands to develop common engagement platforms to sell more than one products or services to a particular market segment,’ Jimmy Lim, executive director of Mindshare Singapore said.
Mindshare reports that with marketing budgets slashed severely across most industries, various brands are tapping into each other’s marketing assets such as sales campaigns, databases, events, online and even real estate spaces. The platform was formed on the premise that every marketer has marketing resources with monetary values to trade with other marketers.
‘The smart marketers have begun to realise the efficiency of collaborating with other brands rather than going solo right now. I guess you can say that the sum of all small parts make a better whole in such difficult times,’ Lim adds.
‘Because we’re more than just media specialists, we looked at the business issues our clients are undergoing right now. And we found out that by developing marketing platforms for one client and then attract other clients to help defray the total marketing cost, we were able to help all our clients stretch their limited resources,’ Lim explains further.
‘It’s like walking into a store, where a marketer can browse through a range of marketing assets owned by other clients, and ‘purchasing’ them with their own monetized assets,’ said Lim.
‘With the current downturn, clients are recognising the need to share marketing resources though joint collaborations. This enables brands to develop common engagement platforms to sell more than one products or services to a particular market segment,’ Jimmy Lim, executive director of Mindshare Singapore said.
Mindshare reports that with marketing budgets slashed severely across most industries, various brands are tapping into each other’s marketing assets such as sales campaigns, databases, events, online and even real estate spaces. The platform was formed on the premise that every marketer has marketing resources with monetary values to trade with other marketers.
‘The smart marketers have begun to realise the efficiency of collaborating with other brands rather than going solo right now. I guess you can say that the sum of all small parts make a better whole in such difficult times,’ Lim adds.
‘Because we’re more than just media specialists, we looked at the business issues our clients are undergoing right now. And we found out that by developing marketing platforms for one client and then attract other clients to help defray the total marketing cost, we were able to help all our clients stretch their limited resources,’ Lim explains further.
‘It’s like walking into a store, where a marketer can browse through a range of marketing assets owned by other clients, and ‘purchasing’ them with their own monetized assets,’ said Lim.
Posts
No comments:
Post a Comment