Behind Mindshare’s Quirky CNY E-card

What do superhero comics, the sayings of Confucius in three languages and an edgy guide on shopping in Moscow have in common?

They are all making their home in Omnitoons, a content and app provider for iPhone, Google’s G Phone and other smartphones and personal digital assistants (PDAs).

Mindshare Singapore recently worked with Omnitoons to produce a Chinese New Year greetings e-card that was sent to clients and partners, via the email and mobile platforms.

As one of the industry’s leading proponents of mobile marketing, Mindshare has written various articles on the subject.

See previous news entries :
Saturday, January 10, 2009 : Mindshare rings in the changes in mobile across Asia Pacific
http://mindsharesingapore.blogspot.com/2009/01/mindshare-rings-in-changes-in-mobile.html)

Saturday, January 10, 2009 : Brian Stoller on Mobile Marketing
http://mindsharesingapore.blogspot.com/2009/01/brian-stoller-on-mobile-marketing.html

So for a change, the Singapore team decided to put words into action with mobile media partners, like Omnitoons, to demonstrate how the platform can work in congruence with a brand’s marketing strategies.



Omnitoons, a partner of film-related comics with Paramount Pictures, is set to produce dozens of e-books for smartphones every year. It is also opening up its platform to help authors, artists, photographers, filmmakers and others to put their content on mobile devices.

With Singapore recently acknowledged as the world’s most wired nation, the platform is only going to grow further in the years to come. Brands with youth appeal should tap into their quality content and introduce them to the mobile population, as a way to promote a brand in a novel way.

Omnitoons can also work with marketers to produce a strategy that fully encompasses print, web, mobile and other platforms with their sister companies in Tuber Productions, a transmedia group based in Singapore with partners in Hollywood, Tokyo, Manila, Ho Chi Minh and Seoul.

Mindshare Singapore is currently working with Omnitoons to raise further awareness of mobile marketing amongst its clients.

For further information please visit www.omnitoons.com