Mindshare Singapore Hubs With Starhub

Mindshare Singapore continues its new year bull run as one of Singapore's largest advertisers, the telecommunications giant Starhub, has appointed Mindshare as its new media agency, switching over from Zenith.

"After careful consideration, we have appointed Mindshare as StarHub's media planning agency from March 2009. The change in agency was a mutual decision reached between StarHub and Zenith Media, the incumbent agency. We thank Zenith Media for its years of support and help in developing StarHub's early media engagement strategies, and we wish them well in their future efforts," said Iris Wee, head of marketing for Starhub.

“2008 was a year of undergoing the necessary changes to strengthen our position. 2009 will see the creation of the first marketing and media solutions network. Our vision is to become our clients’ lead strategic partner. We thank Starhub for giving us the opportunity to work on their business,” said Sony Wong, managing director of Mindshare Singapore.

The win follows a year in which Mindshare underwent major changes including a global business revamp, new brand identity, digital integration and local leadership changes as it positions itself as a marketing & media investment management company.

'The scrutiny of brands and the control of consumers over their media consumption – is more intense than ever before, given the emergence of new media. Starhub needs a lead business partner that can drive their brand and business forward in today's fragmented media environment, and we are confident our full marketing and media services will provide the springboard to forge ahead, " Jimmy Lim, executive director for Mindshare Singapore, said.

“Our range of services such as digital, consumer insights, business analytics, activation and content development will help our clients optimize the effectiveness of their marketing campaigns and, in turn, to take decisions that will build their brand, business and increase their profitability,” added Sony.