Mindshare Zooms In On Olympus

Mindshare kicks off 2009 with the AOR appointment by Olympus.

"The win is a testament to our year-long business revamp exercise in 2008 which are already bearing fruits so early in 2009. We are extremely excited to have the opportunity to work on a digital imaging brand like Olympus. ," Sony Wong, MD for Mindshare Singapore, said. "

'With the current economic situation, we expect 2009 to be a tough year. So we were looking for an agency that could do more than just plan and buy media. Mindshare's offering, integrating consumer insight, business analytics, and creative ideas, executed efficiently, fit the bill ," said Antonio Lei, marketing director for Olympus Imaging Singapore.

"With the advent of new media, tech brands like Olympus will have to harness the massive influence consumers now have over brand preferences.' said Jimmy Lim, executive director for Mindshare, who will be managing the Olympus business.