Singapore Played Its Part In Global Honours

Mindshare Awarded Global Media Agency Of The Year

Mindshare Singapore is proud to announce that Mindshare has been awarded Global Media Agency of the Year by renowned industry magazine Advertising Age.

'Our Singapore office is proud to have contributed to this global recognition, as our recent big business wins like Starhub, Aviva and Las Vegas Sands, and our innovative campaigns became the talk of the Mindshare network. Not forgetting, being one of the only 6 country offices to be awarded 'Media Agency Of The Year' helped,' said Sony Wong, Leader of Mindshare Singapore.

The Singapore office was awarded '2008 Media Agency Of The Year' by Marketing Magazine.

‘One of our young planners was shortlisted as the top 5 Best Inventors across Asia Pacific in the Mindshare Asia Pacific annual Purple Heads Awards. Also, a Tiger beer outdoor campaign was voted the top 5 Best Channel Innovations at the same awards,’ Wong adds.

The award follows a momentous year for the WPP-owned network, which restructured its operation during 2008 merging 12 agency units into four: Client Leadership group; Business Planning; a creative media thinking unit called Invention; and The Exchange, which handles on and offline trading.

On the global scale, the key reasons behind the award was the global restructure of the business, as well as innovative content platforms developed across Asia Pacific, such as the Chinese version of ‘Ugly Betty’, which had been commissioned on behalf of Mindshare’s client Unilever and ‘In the Motherhood’ a joint U.S. project by Unilever and Sprint’ which used an integration with The Ellen DeGeneres Show to drive women to inthemotherhood.com where they could tell real-life stories.

‘On the Singapore front, we are currently developing a few content platforms with some of our key clients, and will see these platforms pushed to the market over the next 6 months,’ Wong comments.

Dominic Proctor, chief executive of Mindshare Worldwide, said: “2008 was a momentous year as we have been driving change across our business - from our structure and our approach right through to our own brand look and feel - once again taking the lead position in the industry.

“The Mindshare family has pushed itself to constantly deliver industry beating work for our clients across the whole network. “This is a fantastic achievement and an award we are very proud of.”