TMP Worldwide, the largest independent firm focusing on recruitment advertising and communications recently awarded the local and regional media business to Mindshare Singapore. The account is worth $5M. Sources said that Mindshare was up against Starcom and OMD.
Ms Lezann Chong, General Manager of TMP said, "Mindshare had certainly outshone the rest of competing media agencies in our set of evaluation criteria and I trust Mindshare will be one of our valuable partner moving forward our agency growth. I look forward to a mutually beneficial, long & productive partnership. "
‘This win continues our new business momentum for 2009, as more and more brands are convinced with the new Mindshare business structure, which is to offer clients services beyond the traditional media planning and buying model, such as digital, content planning and business planning,’ said Sony Wong, Leader of Mindshare Singapore.
Posts
No comments:
Post a Comment