INTERCONTINENTAL HOTELS GROUP SELECTS MINDSHARE AS NEW GLOBAL MEDIA AGENCY

Account Includes All Media Service Responsibilities For Seven Hotel Brands Worldwide

Intercontinental Hotels Group (“IHG”), the world’s largest hotel group by number of rooms, announces it has awarded Mindshare as it’s global strategic planning agency, to consolidate media planning and buying activities across all its brands including InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Staybridge Suites and Candlewood Suites.

Media services for those brands were previously handled by more than a dozen agencies worldwide. Mindshare was awarded the consolidated account after a review in which seven agencies participated.

“As part of our wider supplier review we were looking for a global media agency that would deliver innovation, good value and great service. We believe Mindshare will deliver that and we look forward to working with them.” said Tom Seddon, Chief Marketing Officer of IHG.

IHG operates more than 4,100 hotels with more than 600,000 guest rooms in about 100 countries and territories worldwide. Mindshare teams in New York and London will lead the global account with hubs in Atlanta, Singapore, and Shanghai.

“All of us at Mindshare welcome the opportunity to work with IHG’s prestigious lineup of brands,” said Mindshare Worldwide CEO Dominic Proctor. “This is a highly competitive category and we look forward to utilizing all our skills and tools to helping our new business partner build these brands worldwide.”

Mindshare is expected to assume its new responsibilities in April after a brief transition period. Responsibilities for IHG’s creative advertising accounts are not impacted by this appointment.

'This win is sweet conclusion to our Q1 performance in Singapore, adding to our stable of new clients such as Starhub, Aviva, Nissan as well as the retention of Asia Pacific Breweries,' said Sony Wong, Leader of Mindshare Singapore.