The Nestle Gold team surprised the ladies working around Raffles Place during the week of Valentine’s Day, by hiring butlers to deliver love letters at their office buildings.
The love letters contained the Nestle Gold chocolate plus a love note to encourage participation in a contest to win a flowers-and-chocolates gift set to share with their loved ones.
Over 3 days, 2,000 love letters were delivered with 3,000 Nestle Gold chocolates sampled. More than 1,300 ladies couldn't resist and participated in the contest. The campaign garnered editorial coverage in ST, Zaobao, Wanbao, 8 Days and I-Weekly.
The Nestle Gold chocolate is made with only the best recipes developed at Nestle's Chocolate Centre of Excellence by Nestle's top chocolate confiseurs It consists of 5 exciting variants: NOIR 70% de CACAO (dark chocolate), NOIR ECLAT (Dark Chocolate with cocoa bean nibs), LAIT SUPERIEUR (superior milk chocolate), LAIT aux NOISETTES (milk chocolate with hazelnuts), LAIT NOUGAT (milk chocolate with honey and almond nougat).
'This is the clearest indication yet of Mindshare's new business mindset, where activation is one of our new business services we can provide to our clients,' said Jimmy Lim, Executive Director of Mindshare Singapore.
The premium chocolate is sold at the following outlets :
Marketplace : Paragon, Tanglin Mall & Raffles City
Cold Storage : Takashimaya, Causeway Point, Great World City, Holland Village, Centrepoint, Compass Point, Bugis Junction, Jelita, Hougang, One North, Parkway Parade, West Coast, King Albert Park & United Square
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