Mindshare Singapore launches social marketing service.

Mindshare Singapore has announced its latest digital service, M-Social.

Mindshare found that many brands seemed to have taken ad hoc approaches to social media due to the lack of leadership in this area, so it hopes M-Social will provide clarity and structure to various social media dilemmas.

We’ve had clients constantly enquiring about social media and we detected differing viewpoints on how effective social media marketing can be. We believe this is due to the lack of a formal structure in the industry to guide brands in managing their social media presence and the related investments required,’ said Peter Diermayr, Managing Director of Mindshare Singapore.

‘Social media has become an integral part of the consumer experience journey, and it will continue to manifest whether brands are socially active or not. So marketers will find it harder to engage consumers who are newly empowered by the social media tools. A well-planned social media strategy will enable brands to overcome this challenge, said Jimmy Lim, Head of Invention for Mindshare Singapore.

‘We have integrated digital and technology into the core of our business, so it’s a natural progression for us to formalize this new digital service,’ Lim continues.

Through its open-source platform, M-Social will also offer a suite of social media applications by a pool of talented developers. Mindshare believes the branded applications will empower brands to engage their consumers with a heightened sense of interactivity.

Nissan Singapore recently tapped into M-Social to manage its social media platform.