Mindshare Singapore appoints Managing Director

Mindshare Singapore has announced the appointment of Peter Diermayr as its new Managing Director, effective immediately.

Diermayr, who has been a Client Leader in the Mindshare Asia-Pacific regional team since 2008, will be responsible for maintaining the agency's leadership position in the market and for rolling out new services for clients, especially in the areas of digital, content, activation and analytics.

Diermayr will report directly to James Chadwick, GroupM Singapore CEO, and will also have a reporting line to Ashutosh Srivastava, Mindshare Asia-Pacific Leader. Since arriving in Singapore as Regional Account Director for Wunderman Asia Pacific in the year 2000, Diermayr has held various management roles in WPP companies, and will bring a fresh expertise to the agency in the fields of relationship and digital marketing.

Diermayr commented:

"I'm absolutely delighted about this new role, and I can't think of a more exciting challenge than steering this agency into the next decade of growth. Having worked with the Mindshare Singapore team of Directors for the past 18 months, I feel honoured to join and lead them, and I know we can achieve great things together, for our clients and for all the talent in the agency."

Chadwick commented:

"Peter's the perfect guy for this role. He has an Austrian accent like Arnold Schwarzenegger, and in many ways he shares the same determination in business as Arnie in some of his films! But he's also got a very soft-touch with people and complex marketing challenges, and he brings a whole new world of expertise into the agency. He's committed long-term to Singapore, and our clients and our people are going to love working with Peter."

Peter Diermayr's previous appointments:


2008 Partner, Client Leadership, Mindshare APAC
2006 Group Engagement Director, Blue Interactive Marketing, APAC
2004 Client Service Director, Wunderman Germany
2000 Regional Account Director, Wunderman Asia Pacific
1997 Director, Advertising-, Sales Promotions- and Internet, Renault Austria