Tuesday, March 16, 2010

Fortune arrives in Mindshare's digital unit


Gregory Fortune joins Mindshare Singapore as Digital Director this week. Greg's role will encompass digital leadership overall, as well as the leadership of selected key clients.

Greg joins us with 7 years experience in the digital industry. He joins the network coming from Walker Digital Media, a well established digital company in the UK, where he was Director Digital & Trading, managing a large portfolio of clients. Other
previous roles include Total Digital Media in the UK and Atkins Ltd in
Shanghai.

His experience encompasses all aspects of digital media activities,
including identifying and outlining long term strategy, campaign planning,
buying, DR activities, online demand generation, social marketing,
trafficking and reporting. He has worked across a large variety of
industries, most notably FSI, Automotive and Casinos, but also ventured
into IT, Travel and Hospitality industries.

Greg is no stranger to the region, he grew up in Hong Kong, worked in
Shanghai and after his stint in the UK is now happy to return to the Asia
Pacific region.

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