Mindshare Singapore announces ‘Mobile Apps For Hire’ with OmniList

Mindshare Singapore’s Invention unit recently launched a mobile application with home-grown app developer, Omnitoons, under Mindshare’s latest co-creation initiative ‘Apps For Hire’.

The apps leasing platform helps brands to tap into the ever-growing mobile marketing space with branded apps, and it enables brands to go to markets faster and cheaper by up to 50% than conventional customized application development.

The ‘Apps For Hire’ platform enables brands to lease an application’s programming code from Mindshare’s group of partner developers, which brands can localize for individual countries and purposes, without the hassle of building an application from ground zero, as such process would normally take 6 months or more depending on the complexity required.

The first of such apps is the OmniList, a GPS-enabled location-based listing application available for the iPhone and Android platforms.

‘We understand many brands only use branded apps for tactical purposes. So it would be more cost effective to lease an app than to invest in one, especially when your campaign only lasts for a couple of months. For example, you wouldn’t buy a car when you are only using it to fetch your overseas guests for a month,’ says Jimmy Lim, Head of Invention for Mindshare Singapore.

‘The OmniList app is the first of many apps co-developed with partners like Omnitoons. We are in the process of co-developing more ‘lifestyle-enhancing’ apps with other developers as well. These apps are co-created as a result of our understanding of the increasingly popular mobile lifestyle utilities that will help brands reinforce engagement with their consumers,’ adds Lim.

‘Brands are facing constant pressure on costs and razor thin timeline to get ahead of competition. We are glad Mindshare has the foresight and innovation to set up such a platform, as it benefits all stakeholders in the mobile economy ; developers, brands and even consumers,’ says Karen New, Managing Director of Omnitoons.

The app is also available for leasing and customization in any country. In Singapore alone, the OmniList app is currently being adopted by a few brands.

Those interested in 'Apps For Hire' are encouraged to email jimmy.lim@mindshareworld.com or call +65 94505464