Mindshare ‘Mobile Apps For Hire’ announces 2nd app : OmniHunt

With location-based mobile utilities fast gaining popularity, Mindshare Singapore recently co-developed the OmniHunt app that is loaded with an augmented reality function. The app allows brands to run mobile marketing campaigns to drive consumers to specific locations using the app’s GPS geo-targeting feature.

MOBILE PROMOTIONS
'For example, brands can deliver mobile discount vouchers via the app, and this eliminates wastage as the vouchers will only activate when a motivated consumer arrives at the brand’s outlets. This helps brands saves thousands since they do not need to print paper vouchers which are randomly distributed. The app will also be able to track and measure consumers’ behaviours to different promotions, thus enabling more informed decision-making for future campaign planning,'says Jimmy Lim, Head of Invention for Singapore.


EASY-TO-MANAGE CONSUMER ACTIVATION
Brands can also organize Treasure Hunt-style games minus the hassle of planting clues in physical locations. An entire Treasure Hunt game can be set up within minutes by a remote-controlled Content Management System. The system will remotely track the progress of the entire game, thus eliminating the need to hire stewards to supervise the game, saving brands thousands of dollars.

FASTER & CHEAPER FOR MARKETERS
The OmniHunt is part of Mindshare Singapore’s ‘Apps For Hire’ platform which helps brands to tap into the ever-growing mobile marketing space with branded apps, as it enables brands to go to markets faster and cheaper, by up to 50%, than conventional customized app development.

The ‘Apps For Hire’ platform enables brands to lease an application’s programming code from Mindshare’s group of partner developers, where brands can localize them for individual countries and purposes, without the hassle of building an app from ground zero, as such process will take 6 months or more depending on the complexity required.

IMMERSIVE BRAND EXPERIENCES
‘Parents with kids can use the app to bond through hunting games, such as hunting for aliens or monsters which will appear on their iPhone screens once they are pointed to the right directions. It is great for FMCG brands seeking to increase engagement level with their target audiences, the possibilities are endless,’ adds Lim.

The app is also available for leasing and customization in any country. In Singapore alone, the OmniList app is currently being adopted by a few brands.

Those interested in ‘Apps For Hire’, please contact jimmy.lim@mindshareworld.com or call +65 94505464