Mindshare Singapore announces 2nd Co-Creation platform : ‘Facebook Apps for Hire’

Following the recently launched “Mobile Apps for Hire’ platform, Mindshare’s Invention unit announces yet another co-creation platform with major Facebook application developers, named the “Facebook Apps For Hire’

As more brands and businesses begin to appreciate that Facebook can be one of today’s most impactful marketing tool for them, applications will become more relevant to continually engage their fans, thus creating stickiness for the brands.

‘Facebook is a part of millions of people's lives all around the world providing unparalleled distribution potential for branded applications to deliver utilities to consumers, and the opportunity to reinforce engagements that are highly relevant to people’s lives,’ says Jimmy Lim, Head of Invention for Mindshare Singapore

According to Facebook latest figures, more than 500,000 applications now reside on Facebook globally, which are used by more than 70% of the users. More than 250 applications have more than 1 million active users. So a branded application that is interesting, utilitarian or fun, enables advertisers to promote a brand and attract fans via viral marketing.

The ‘Facebook Apps For Hire’ platform enables brands to lease an application’s programming code from Mindshare’s group of partner developers, which they can localize for individual countries and purposes, without the hassle of building an application from groud zero, as such process would normally take 6 months or more depending on the complexity required.

‘Brands are facing constant pressure on costs and razor thin timeline to get ahead of competition. With this foresight and innovation, we decided to set up such a platform, as it benefits all stakeholders in the social economy ; developers, brands and even consumers,’ Lim sums up.

Mindshare ‘Mobile Apps For Hire’ announces 2nd app : OmniHunt

With location-based mobile utilities fast gaining popularity, Mindshare Singapore recently co-developed the OmniHunt app that is loaded with an augmented reality function. The app allows brands to run mobile marketing campaigns to drive consumers to specific locations using the app’s GPS geo-targeting feature.

MOBILE PROMOTIONS
'For example, brands can deliver mobile discount vouchers via the app, and this eliminates wastage as the vouchers will only activate when a motivated consumer arrives at the brand’s outlets. This helps brands saves thousands since they do not need to print paper vouchers which are randomly distributed. The app will also be able to track and measure consumers’ behaviours to different promotions, thus enabling more informed decision-making for future campaign planning,'says Jimmy Lim, Head of Invention for Singapore.


EASY-TO-MANAGE CONSUMER ACTIVATION
Brands can also organize Treasure Hunt-style games minus the hassle of planting clues in physical locations. An entire Treasure Hunt game can be set up within minutes by a remote-controlled Content Management System. The system will remotely track the progress of the entire game, thus eliminating the need to hire stewards to supervise the game, saving brands thousands of dollars.

FASTER & CHEAPER FOR MARKETERS
The OmniHunt is part of Mindshare Singapore’s ‘Apps For Hire’ platform which helps brands to tap into the ever-growing mobile marketing space with branded apps, as it enables brands to go to markets faster and cheaper, by up to 50%, than conventional customized app development.

The ‘Apps For Hire’ platform enables brands to lease an application’s programming code from Mindshare’s group of partner developers, where brands can localize them for individual countries and purposes, without the hassle of building an app from ground zero, as such process will take 6 months or more depending on the complexity required.

IMMERSIVE BRAND EXPERIENCES
‘Parents with kids can use the app to bond through hunting games, such as hunting for aliens or monsters which will appear on their iPhone screens once they are pointed to the right directions. It is great for FMCG brands seeking to increase engagement level with their target audiences, the possibilities are endless,’ adds Lim.

The app is also available for leasing and customization in any country. In Singapore alone, the OmniList app is currently being adopted by a few brands.

Those interested in ‘Apps For Hire’, please contact jimmy.lim@mindshareworld.com or call +65 94505464

Mindshare Singapore announces ‘Mobile Apps For Hire’ with OmniList

Mindshare Singapore’s Invention unit recently launched a mobile application with home-grown app developer, Omnitoons, under Mindshare’s latest co-creation initiative ‘Apps For Hire’.

The apps leasing platform helps brands to tap into the ever-growing mobile marketing space with branded apps, and it enables brands to go to markets faster and cheaper by up to 50% than conventional customized application development.

The ‘Apps For Hire’ platform enables brands to lease an application’s programming code from Mindshare’s group of partner developers, which brands can localize for individual countries and purposes, without the hassle of building an application from ground zero, as such process would normally take 6 months or more depending on the complexity required.

The first of such apps is the OmniList, a GPS-enabled location-based listing application available for the iPhone and Android platforms.

‘We understand many brands only use branded apps for tactical purposes. So it would be more cost effective to lease an app than to invest in one, especially when your campaign only lasts for a couple of months. For example, you wouldn’t buy a car when you are only using it to fetch your overseas guests for a month,’ says Jimmy Lim, Head of Invention for Mindshare Singapore.

‘The OmniList app is the first of many apps co-developed with partners like Omnitoons. We are in the process of co-developing more ‘lifestyle-enhancing’ apps with other developers as well. These apps are co-created as a result of our understanding of the increasingly popular mobile lifestyle utilities that will help brands reinforce engagement with their consumers,’ adds Lim.

‘Brands are facing constant pressure on costs and razor thin timeline to get ahead of competition. We are glad Mindshare has the foresight and innovation to set up such a platform, as it benefits all stakeholders in the mobile economy ; developers, brands and even consumers,’ says Karen New, Managing Director of Omnitoons.

The app is also available for leasing and customization in any country. In Singapore alone, the OmniList app is currently being adopted by a few brands.

Those interested in 'Apps For Hire' are encouraged to email jimmy.lim@mindshareworld.com or call +65 94505464