MindShare unveils rebrand

Media network Mindshare has updated its identity by introducing a new company logo and altering its name. The WPP subsidiary has replaced its purple logo with a purple and blue swirled sign and has adopted a lower-case 's' in its name, changing it from MindShare to Mindshare.

"The logo has longevity, simplicity and flexibility - it’s future-proof," said Mindshare Worldwide’s marketing director Ailsa Lochrie. "And it’s purple. We’re always going to be purple people."The rebranding is consistent with the agency’s global restructure process, announced earlier in the year, which has included the introduction of new management and tools.The logo was designed by London agency Moving Brands following a pitch that included ten companies.