MindShare and Maxus Singapore has promoted Sony Wong to MD while also bumping up Bharad Ramesh to deputy MD for MindShare.Ramesh moved to MindShare Singapore, from MindShare China, in August 2007 to work regionally on GSK and he will retain his managing partner duties for GSK regionally.
The promotions are part of a new company direction which also includes structural reorganisation, process consolidation and broadening of service offerings covering branded content, search and mobile, and marketing consultancy work. Media planning and buying will remain a mainstay of the business.
"To effectively manage these parallel business growth systems as we move into the new MindShare organization, we have to reinvigorate MindShare’s current management setup in order to allocate sufficient focused attention across the increased business function areas," a spokesman said.
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