Nissan Singapore recently announced that Sgt Kam has gone on leave after spending 3 gruelling months 'nabbing' ignorant consumers unaware of its $300,000 Cash Windfall promotion.
With a turbulent 2009 behind us, and in view of the upcoming Chinese New Year, Mindshare conceptualised a prosperous idea in which Nissan Singapore dispatched the 'God Of Fortune' to spread good luck to all Singaporeans during the weekends. The God Of Fortune was accompanied by 2 pretty lasses who handed out mocked 4D tickets with details of its promotion.
'Based on the insights that every new year, Singapore is usually caught up in the euphoria of the annual Hong Bao Toto Draw, we decided to play on this theme, and who knows, one of the consumers may actually win big because he was blessed by Nissan's God Of Fortune,' said Jimmy Lim, Head of Invention for Mindshare Singapore.
The campaign is also supported by newspaper and on Nissan's Facebook Fan Page.
www.nissan.com.sg/windfall
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