Motorola recently challenged Mindshare to reach out to young serial communicators who cannot live without being connected to their friends, but the campaign would need to run without the normal online display advertising.
We leveraged on users’ close affinity with social networks and launched 2 Facebook applications as well as a ‘Q blogging contest’ on Nuffnang. Over 2,000 people added the Facebook applications and invited a further 600 people to join them.
The blogging contest attracted 600,000 people who saw the promotion ads for Q and over 1,300 blogs embedded the Q character as part of their blogs during the contest duration.
We leveraged on users’ close affinity with social networks and launched 2 Facebook applications as well as a ‘Q blogging contest’ on Nuffnang. Over 2,000 people added the Facebook applications and invited a further 600 people to join them.
The blogging contest attracted 600,000 people who saw the promotion ads for Q and over 1,300 blogs embedded the Q character as part of their blogs during the contest duration.
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