Nescafe recently launched the Nescafe Catch Lewis Campaign in conjunction with Singapore’s first ever Formula One race.
Consumers are led to the campaign website www.catchlewis.com to participate in an online game. The fastest, most accurate 'racer' gets to catch Lewis Hamilton in person during the Singapore GP and hang out with him for real.
This online engagement platform was designed to boost canned coffee sales and increase the cool factor of the beverage, particularly in the lead-up to and during the Singapore F1 Grand Prix.
Mindshare Singapore’s Interaction team managed the campaign’s online platforms which included search engine marketing, MSN and banners across a variety of websites.
Consumers are led to the campaign website www.catchlewis.com to participate in an online game. The fastest, most accurate 'racer' gets to catch Lewis Hamilton in person during the Singapore GP and hang out with him for real.
This online engagement platform was designed to boost canned coffee sales and increase the cool factor of the beverage, particularly in the lead-up to and during the Singapore F1 Grand Prix.
Mindshare Singapore’s Interaction team managed the campaign’s online platforms which included search engine marketing, MSN and banners across a variety of websites.
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