Health Promotion Board (HPB) and Mindshare have officially confirmed the media agency appointment to manage HPB’s media account. The win marks the first time HPB has consolidated all its 3 divisions’ (Healthy Aging, Adult & Youth) media remit into one agency.
‘HPB is looking for a partner that can help us creatively capitalise on both traditional and new media in our drive to advocate healthy lifestyles to a myriad of people across all life stages with varied media consumption habits. Based on this criteria, the Mindshare business structure is best equipped for this mammoth task,’ says Dr K Vijaya, Director, Corporate Marketing and Communications Division of the Health Promotion Board.
‘With the ever commoditisation of the traditional media planning and buying model, the new Mindshare business structure seeks to transform us into a marketing, media and business solutions expert, and this win is the clearest testament of our vision to be the lead business partner of our clients,’ says Sony Wong, Leader of Mindshare Singapore.
Mindshare beat incumbent PhD and Universal Mccann at the final round of presentations. Work is expected to start in April.
‘I salute HPB for the confidence they have in the new Mindshare, and we look forward to our shared vision of raising the health standards in Singapore,’ Wong continues.
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