Mindshare Singapore is yet again the Marketing Magazine Media Agency of the Year! This is the 5th year in a row the Singapore office have won the award. The awards were given to agencies in different categories, not evaluated by a panel of judges, like most awards, but voted through a survey by close to a thousand senior clients & industry leaders.
Apart from being voted as the Media Agency of the Year 2009, Singapore was also voted top 5 in 2 new digital categories this year :
1. Online Advertising Agency : # 4
Mindshare was one of only 2 media agencies voted in this category where the Bronze award escaped from it by a mere one vote!
2. Search Marketing Agency : # 5
Mindshare was the ONLY media agency voted in this category!
Marketing Magazine attributed Mindshare Singapore’s unprecedented success to its ability to react swiftly to the uncertainty of the economy and resulting needs of its clients. It reported that the office had been busy expanding its service offering and expertise in new areas such as content creation, activation and sports sponsorship. Mindshare also launched new platforms like M-Xchange, M-Alert and M-Networking which were aimed at helping clients counteract the repercussions of the recession.
For instance, M-Xchange allows collaborations between clients to share marketing resources in order to generate better returns on their campaigns’ investments. While M-Alert was a media channel launched to help its clients to advertise their campaigns across its rich database of clients, partners, as well as the Group M and WPP networks in Singapore. Lastly, M-Networking is an industry outreach programme for clients and media partners to meet every 2 months to share and receive the marketing world's best practices.
‘As a result of the slump, some advertisers started to source for agencies that could offer more services through a single gateway, and our new business structure enabled us to meet those needs. A single-sourced partner like us enables marketers to be more efficient as it allows them to implement integrated campaigns with lesser vendors and this win is a reflection that they are buying into this philosophy,’ Sony Wong, leader of Mindshare Singapore, said.
On the new business front, Marketing also reported the office’s prolific streak of bagging major accounts like Aviva, TMP, Bank Julius Baer, Health Promotion Board and Sime Darby Motor Group. They were accounts like Nissan and Olympus which appointed Mindshare without a pitch, with the biggest coup being the capture of Starhub, Singapore’s 2nd largest telco. The office snapped the account from ZenithOptimedia.
Long standing clients such as Asia Pacific Breweries, CMC Markets and Zuji also extended their relationship with the agency.
In terms of high profile work, Marketing noted its recent Tiger beer ‘Winning The World Over’ digital work and Kotex’s “Be Absolutely U’ integrated content platform. Another highlight was its branded content partnership with Singapore’s Playboy edition, VIP Mag and television channel AXN to launch the VIP publication. In the area of activation, the office successfully executed the Aviva’s Guinness Book of World Records for the Longest Badminton Rally, Nissan 307Z Tokyo Rendezvous campaign, Nissan Summer Car Wash Charity Campaign as well as the Nestle Gold Chocolate “Valentine’s Day’ campaign.
‘The company culture has morphed into a media-neutral creative solutions partner to help us create competitive advantages for our clients’ businesses as marketers face intense pressure to deliver results rapidly,’ said Jimmy Lim, executive director.
Posts
